There are so many of these little things that people do which creating their press kit which might seem perfectly innocuous on the surface, but they can have far-reaching consequences. Here are a couple of examples of PR disasters that are sure to be nothing...
Today, PR executives are often multi-tasking, working remotely, doing meeting marathons or churning out a PR strategy boxed in a small cubicle. So, rarely is there learning on what would grab a journo’s attention. Yes, the stark reality is that PR disasters do happen. Here’s a...
A press release today might not be what it used to in the past. Today, the PR departments tends to think that changing the wall color from bisque to soothing crème fraise needs to be broadcasted via a media release. Publishing a press release of that...