Media events like a press conference can be a great promotional tool for your organization. Holding press conference can be for a new product or service, or to announce a recent development, or to negate the bad press received during a business glitch. Organizing press conference...
A press release is basically a compelling piece of news that gets the journos interested in your latest developments. It is the ultimate element of a successful PR strategy as it ensures media coverage of the latest business dealings of an organization. Here are some press release optimization tips...
Writing a press release is surely a challenge, but really that is only the half of it. When you are done with the production process, you will need to come up with a PR strategy for distribution. The most common and conventional PR routes to travel along would...