There are so many of these little things that people do which creating their press kit which might seem perfectly innocuous on the surface, but they can have far-reaching consequences. Here are a couple of examples of PR disasters that are sure to be nothing...
If you are a small business or a startup, you probably don’t want to invest in printing or creating a hard copy press kit or media kit. So what is the best way of ensuring that your press release reaches the right people and is...
Today, PR executives are often multi-tasking, working remotely, doing meeting marathons or churning out a PR strategy boxed in a small cubicle. So, rarely is there learning on what would grab a journo’s attention. Yes, the stark reality is that PR disasters do happen. Here’s a...
When writing a press release for your PR, you need to keep many small details in mind. Even the smallest mistake can prove to be limiting for your PR strategy, and prevent your press release from reaching your target audience. Here’s a look at five common...
For any business, a successful press conference can be one of the top PR techniques to get good press. So, understanding the correct PR etiquette and including certain protocol in your PR strategy can really do great things for your company. Here are some tips...
A press release today might not be what it used to in the past. Today, the PR departments tends to think that changing the wall color from bisque to soothing crème fraise needs to be broadcasted via a media release. Publishing a press release of that...
Holding a successful press conference is a combination of confidence and planning. Here is a 10-point checklist you should bear in mind while organizing press conference as public speaking is all about preparation. Choose your branding adjectives What words define your brand? Technology brands will use...
A PR meet or a press conference is obviously the glamorous moment for sportspersons to document their achievements. While press conferences are pretty mundane with the same questions being asked and the same answers being given, sometimes some press conference bloopers make for way more...
A digital press kit can help a small business owner present their business to industry peers, media and buyers in a consolidated fashion. While an electronic press kit has much the same elements as a hard copy press kit, it is much more cost effective...
A media kit is a promotional packet for a movie that is to be submitted to a film festival or given to media personnel. A movie press kit works like a sales brochure that promotes your film and may even take the shape of a...