There are so many of these little things that people do which creating their press kit which might seem perfectly innocuous on the surface, but they can have far-reaching consequences. Here are a couple of examples of PR disasters that are sure to be nothing...
If you are a small business or a startup, you probably don’t want to invest in printing or creating a hard copy press kit or media kit. So what is the best way of ensuring that your press release reaches the right people and is...
Holding a successful press conference is a combination of confidence and planning. Here is a 10-point checklist you should bear in mind while organizing press conference as public speaking is all about preparation. Choose your branding adjectives What words define your brand? Technology brands will use...
A media kit is a promotional packet for a movie that is to be submitted to a film festival or given to media personnel. A movie press kit works like a sales brochure that promotes your film and may even take the shape of a...
As a music band, you’ll have tons of visitors on your website. These people could be fans, bloggers, journalists and other industry folks. For example, your loyal fans will visit your website to read about your latest gig or to look at your bio. To make...
A press kit or media kit, is a bundle of media and materials that work to communicate the brand image of the company to industry peers, journalists and your end users. If you are looking to compile a fashion press kit, here are some key...
Media events like a press conference can be a great promotional tool for your organization. Holding press conference can be for a new product or service, or to announce a recent development, or to negate the bad press received during a business glitch. Organizing press conference...
When you create a media kit, the important aim is to promote the brand that is your organization and to provide journalists who work in your industry with the latest updates. This is why a press kit needs to be informative and interesting. It should...
What constitutes a press kit today is very different from what it was until about a decade ago. In those days, a press kit meant that it was a package of information placed into a folder and shared with journalists to get them to write...