press release Tag

19 Aug 4 Tips on Publishing a Press Release

Posted at 08:50h in Press Release

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Writing a press release is surely a challenge, but really that is only the half of it. When you are done with the production process, you will need to come up with a PR strategy for distribution. The most common and conventional PR routes to travel along would...

19 Aug How to Create a Press Kit for Fabulous Media Coverage

Posted at 08:33h in Press Kit

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What constitutes a press kit today is very different from what it was until about a decade ago. In those days, a press kit meant that it was a package of information placed into a folder and shared with journalists to get them to write...