With so many options in today’s world, a press release has maintained its value when it comes to public relations and communication. Follow these simple PR strategies on how to write press release and your media release is sure to garner rave reviews. For a good...
There are so many of these little things that people do which creating their press kit which might seem perfectly innocuous on the surface, but they can have far-reaching consequences. Here are a couple of examples of PR disasters that are sure to be nothing...
To get the right kind of press opportunities and exposure it is very important to have a digital press kit. Virtual press kits have taken over the physical press kits of old. A digital press kit helps you to target your specific industry and get...
If you are a small business or a startup, you probably don’t want to invest in printing or creating a hard copy press kit or media kit. So what is the best way of ensuring that your press release reaches the right people and is...
Today, PR executives are often multi-tasking, working remotely, doing meeting marathons or churning out a PR strategy boxed in a small cubicle. So, rarely is there learning on what would grab a journo’s attention. Yes, the stark reality is that PR disasters do happen. Here’s a...
When writing a press release for your PR, you need to keep many small details in mind. Even the smallest mistake can prove to be limiting for your PR strategy, and prevent your press release from reaching your target audience. Here’s a look at five common...
For any business, a successful press conference can be one of the top PR techniques to get good press. So, understanding the correct PR etiquette and including certain protocol in your PR strategy can really do great things for your company. Here are some tips...
A press release today might not be what it used to in the past. Today, the PR departments tends to think that changing the wall color from bisque to soothing crème fraise needs to be broadcasted via a media release. Publishing a press release of that...
Holding a successful press conference is a combination of confidence and planning. Here is a 10-point checklist you should bear in mind while organizing press conference as public speaking is all about preparation. Choose your branding adjectives What words define your brand? Technology brands will use...
A PR meet or a press conference is obviously the glamorous moment for sportspersons to document their achievements. While press conferences are pretty mundane with the same questions being asked and the same answers being given, sometimes some press conference bloopers make for way more...