A digital press kit can help a small business owner present their business to industry peers, media and buyers in a consolidated fashion. While an electronic press kit has much the same elements as a hard copy press kit, it is much more cost effective...
A media kit is a promotional packet for a movie that is to be submitted to a film festival or given to media personnel. A movie press kit works like a sales brochure that promotes your film and may even take the shape of a...
As a music band, you’ll have tons of visitors on your website. These people could be fans, bloggers, journalists and other industry folks. For example, your loyal fans will visit your website to read about your latest gig or to look at your bio. To make...
A "press release," a "press statement," a "news release," or a "media release," are basically synonyms for an announcement that a business airs to the public through various media channels. Here are some simple rules to follow with which you can write an effective press release...
A press kit or media kit, is a bundle of media and materials that work to communicate the brand image of the company to industry peers, journalists and your end users. If you are looking to compile a fashion press kit, here are some key...
Media events like a press conference can be a great promotional tool for your organization. Holding press conference can be for a new product or service, or to announce a recent development, or to negate the bad press received during a business glitch. Organizing press conference...
When you create a media kit, the important aim is to promote the brand that is your organization and to provide journalists who work in your industry with the latest updates. This is why a press kit needs to be informative and interesting. It should...
A press release is basically a compelling piece of news that gets the journos interested in your latest developments. It is the ultimate element of a successful PR strategy as it ensures media coverage of the latest business dealings of an organization. Here are some press release optimization tips...
Writing a press release is surely a challenge, but really that is only the half of it. When you are done with the production process, you will need to come up with a PR strategy for distribution. The most common and conventional PR routes to travel along would...
What constitutes a press kit today is very different from what it was until about a decade ago. In those days, a press kit meant that it was a package of information placed into a folder and shared with journalists to get them to write...