There are so many of these little things that people do which creating their press kit which might seem perfectly innocuous on the surface, but they can have far-reaching consequences. Here are a couple of examples of PR disasters that are sure to be nothing...
To get the right kind of press opportunities and exposure it is very important to have a digital press kit. Virtual press kits have taken over the physical press kits of old. A digital press kit helps you to target your specific industry and get...
If you are a small business or a startup, you probably don’t want to invest in printing or creating a hard copy press kit or media kit. So what is the best way of ensuring that your press release reaches the right people and is...
Holding a successful press conference is a combination of confidence and planning. Here is a 10-point checklist you should bear in mind while organizing press conference as public speaking is all about preparation. Choose your branding adjectives What words define your brand? Technology brands will use...
A digital press kit can help a small business owner present their business to industry peers, media and buyers in a consolidated fashion. While an electronic press kit has much the same elements as a hard copy press kit, it is much more cost effective...
As a music band, you’ll have tons of visitors on your website. These people could be fans, bloggers, journalists and other industry folks. For example, your loyal fans will visit your website to read about your latest gig or to look at your bio. To make...
A press kit or media kit, is a bundle of media and materials that work to communicate the brand image of the company to industry peers, journalists and your end users. If you are looking to compile a fashion press kit, here are some key...
Media events like a press conference can be a great promotional tool for your organization. Holding press conference can be for a new product or service, or to announce a recent development, or to negate the bad press received during a business glitch. Organizing press conference...