When you create a media kit, the important aim is to promote the brand that is your organization and to provide journalists who work in your industry with the latest updates. This is why a press kit needs to be informative and interesting. It should......
If you are a small business or a startup, you probably don’t want to invest in printing or creating a hard copy press kit or media kit. So what is the best way of ensuring that your press release reaches the right people and is......
Holding a successful press conference is a combination of confidence and planning. Here is a 10-point checklist you should bear in mind while organizing press conference as public speaking is all about preparation. Choose your branding adjectives What words define your brand? Technology brands will......
A press release today might not be what it used to in the past. Today, the PR departments tends to think that changing the wall color from bisque to soothing crème fraise needs to be broadcasted via a media release. Publishing a press release of......
When writing a press release for your PR, you need to keep many small details in mind. Even the smallest mistake can prove to be limiting for your PR strategy, and prevent your press release from reaching your target audience. Here’s a look at five......
There are so many of these little things that people do which creating their press kit which might seem perfectly innocuous on the surface, but they can have far-reaching consequences. Here are a couple of examples of PR disasters that are sure to be nothing......
Writing a press release is surely a challenge, but really that is only the half of it. When you are done with the production process, you will need to come up with a PR strategy for distribution. The most common and conventional PR routes to travel along......
For any business, a successful press conference can be one of the top PR techniques to get good press. So, understanding the correct PR etiquette and including certain protocol in your PR strategy can really do great things for your company. Here are some tips......
Today, PR executives are often multi-tasking, working remotely, doing meeting marathons or churning out a PR strategy boxed in a small cubicle. So, rarely is there learning on what would grab a journo’s attention. Yes, the stark reality is that PR disasters do happen. Here’s......
As a music band, you’ll have tons of visitors on your website. These people could be fans, bloggers, journalists and other industry folks. For...
A "press release," a "press statement," a "news release," or a "media release," are basically synonyms for an announcement that a business airs...
A press kit or media kit, is a bundle of media and materials that work to communicate the brand image of the company...
